PR

Most business owners know how important marketing is.

To promote companies, startups, or a personal brand effectively, one of the main conditions is successful marketing.

Even in times when the outlook for the world seems bleak, companies are in a unique position to make an impact for environmental and social good.

A look at how Tesla and smaller brands have utilised PR to thrive even during a time of growing consumer uncertainty.

Greg Glassman acknowledged having “created a rift” in the fitness community with his remarks on the death of George Floyd.

The COVID-19 crisis has revealed two things within us: firstly, a greater appreciation for the intangible things in life that money can’t buy and, secondly, an even greater intolerance for businesses and brands who fail to support the…

Liz Ivens is a  Journalist and Public Relations Consultant. Below, Liz discusses how powerful the media and PR can be for promoting your brand—when done correctly. All publicity is good publicity, right? Rarely. The…

This month, executives of kitchen appliance manufacturer Whirlpool came forward and apologized for not opting to recall fire-prone dryers they had been selling for the last decade or so.

We are squarely in the age of ‘wokeness’ - the state of being aware and motivated by problematic norms, systemic injustices and the overall status quo.

Christine Wetzler is the owner of Pietryla PR & Marketing, and therefore a communications consultant specialising in communications strategy, crisis communications and issues management within the manufacturing, packaging, plastics and…

The abundance of digital and social media has created a golden opportunity for brands to deliver highly relevant and targeted messages to their audiences around the clock and at speed.

China is the largest country in the world, with a population of just over 1.4 billion. As a nation that has developed greatly over the past decades, and given the globalisation that the introduction and rise of the internet has provided, it…