Tiffanie Lane, Product Manager at OpSec Security explores the relationship between luxury fashion brands and the gaming industry. Amid the pandemic, businesses have had to innovate to stay afloat. For many industries, this has meant pivoting to virtual, with the fashion industry among those to embrace this change. With stores closed and fashion shows cancelled, […]
Serial entrepreneurs have cottoned on to the merits of buying strong brands for dirt cheap prices. Outsourcing is the radical strategy behind the scenes.
Google Docs, Google Sheets and Google Drive have been immensely popular in recent years, challenging the status quo in business software use, facing up with the likes of Microsoft Office, and taking a reputable spot in the list of most used and abused software for businesses.
From individual machine parts to revolutionary new product designs, too often those behind an original design forget to ensure their intellectual property is protected.
Ideas are what drive innovation, so when someone comes along and steals your business’ intellectual property, there are potentially long-lasting repercussions for your business’ future.
The economic integration of the Eurasian Economic Union (EAEU) and free flow of goods between member states has represented a positive step forward economically for the region.
Most economists predict that 2019 will see economic conditions worsen with numerous political and trade driven headwinds impacting growth. This will put ever greater pressure on leadership teams to ensure strategies deliver maximum return on investment. Despite this, too many are failing to ask the right questions and continue instead to pursue outdated strategies. This […]
Steve Ballmer came out on top by virtue of the 30,945 patents that Microsoft filed during his reign. Rank by patents per year, however, and IBM's Ginni Rometty (3,437 patents per year) leads the way.
It’s a brand’s worst nightmare. You’ve spent thousands – if not millions – of pounds creating your company image and cultivating your reputation. Only for a random, and unforeseen, brush with an unsavoury person or organisation to leave your carefully curated public identity and persona lying in tatters, or at the very least, seriously damaged. […]
Of all the decisions that need to be made when establishing a business, choosing a name is among the hardest and most important. Businesses are rightly protective of their chosen name, often having worked hard to find one that makes them easily identifiable and sets them apart from competitors. Trademarks exist for precisely that reason […]
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