It has recently been reported that Uber, the global taxi technology company, filed a lawsuit against digital advertising agency, Fetch, over claims of click fraud; the illegal, excessive clicking of a company’s online ads to use up their daily advertising budget. Whether this fraud be at the hands of manual labourers employed by criminal ‘click […]
As we head further into the year, marketing strategies should be at the top of your company agenda. In 2018, consumers expect more from businesses - especially with their buying habits and other purchasing information readily available. An email offering your products or services will no longer suffice, and you need to appeal to your […]
Marketing is a key element of any business strategy, helping businesses across all sectors to promote and sell their services and products, but there are so many ways to market, how can you know which one works best for you? Below experts at brand agency Champions (UK) plc offer insight into the differences between marketing […]
This year’s self-assessment deadline is especially significant as it is the last tax return before the government begins its Making Tax Digital (MTD) rollout. Nick Williams, Head of Business Development, UK Accountants, Intuit, explains below. There have been plenty of discussions already around how this new legislation will put an end to the January panic […]
New research recently revealed the widening gap between software creation and software security, with the rush to innovate outpacing the urgency to secure the process. The “Securing the Digital Economy” report, form CA Veracode, highlights how investment in software and digital transformation is rapidly accelerating, with around one in five business leaders indicating that their […]
Experts at United Carlton spoke to CEO Today about the culture of connectivity in the workplace, how it’s helping move things forward and where challenges still remain. In the month, up to December 2016, it is estimated that there will be 42.4 million smartphone users in the UK. In January 2017, the Labour Force Survey […]
By Alex Painter, Senior Web Performance Consultant at NCC Group Speed matters. People don’t like waiting, whether they’re standing in a queue or waiting for a web page to load. And companies are waking up to the fact that a slow website can harm their business. This is partly thanks to a growing body of […]
You’ll likely remember your office in the 90s had a couple of printers, or even a printer room. Did the digital age simply eliminate the need for paper printing, or did we just adapt and begin outsourcing fa more? What does the cost dynamic look like for different types of business? Here James Kinsella, Co-Founder […]
Below, Sigal Atzmon, Founder & Global CEO of Medix, talks to CEO Today Magazine about the current status of the global healthcare landscape as well as emerging trends. She discusses why she is passionate about supporting a more effective, quality driven healthcare landscape, the emerging digital, big data revolution globally, and why she believes China […]
In today’s digital age, there are more customers using apps and websites than there are physically walking into a high street branch, so how are executives, managers or any level of staff supposed to provide optimal customer experiences? Brendan Woods, founder and CEO of AutoEntry, below talks to CEO Today about this growing matter. ‘Millennials’ or […]
CEO Today speaks to Sajan Pillai about UST Global’s beginnings and the amazing growth story of one of the fastest growing digital companies in the world today. What were your main strategic goals for UST Global in the very beginning? We had started 17 years ago with 14 people. Today we are 17000 […]
Chris Kirk, the Managing Director at Digitalme, a City & Guilds Group Business, here discusses the digitalisation of the recruitment process, amid a shortage of skilled labour in the UK market and beyond. When I finished studying and started to hunt for the perfect career (any job to be honest), my initial step was to […]
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