How to Use Data Analytics to Rejuvenate Your Brand
Even a powerful, all-conquering brand can run into any one of a number of problems over time.
Browsing Tag
competition
The Rise and Fall of Yelp
When Yelp went public in 2012, the popularity of the review site was quickly growing and its stock soared. But it’s been a rocky road since then as advertisers fled the platform and as competition has increased from Google, Facebook and…
Return of the Human: How Big Co’s Can Keep Up with Challengers
Melinda Davis, Group Director of Strategy at Spicefire, looks into how the Big Co's of the world can keep up with modern competition with a humanized approach.
From calling a cab or taking a vacation to ordering food or applying for a…
How Scammers in China Manipulate Amazon
Chinese sellers resort to a wide range of cunning techniques to manipulate product listings on Amazon and boost sales. WSJ’s Jon Emont investigates their strategies and explains how consumers can detect sham listings.
Can Management Consultants Revive a Dying Business?
Chris West, Founder of Verbal Identity, offers his take on the state of the high street and House of Fraser, and how struggling businesses will need more than just a management consultant to stay afloat.
So, House of Fraser. Tough…
5 Things to Consider When Choosing Your Office Location
So, you’re thinking of setting up shop at a new location, maybe it’s your first location. Jason Harris-Cohen, Founder of professional house buying company Open Property Group, lists five very important factors to consider.
Despite the…
GDPR Is a Chance to Build a ‘Security Aware’ Culture and Gain Competitive Advantage
Managers have just weeks until sweeping new data protection rules come in, and they should seize the opportunity to create a competitive advantage.
That’s the message from a leading cyber security company ahead of GDPR, which is due to…
Amazon’s Dominance Has Changed the Landscape for Corporate America
Guru Hariharan, Boomerang Commerce chief executive officer, and Bloomberg Gadfly's Shira Ovide discuss how Amazon is changing the landscape of the corporate world with Emily Chang on "Bloomberg Technology." Ovide's opinions are her own.
Competition: To Be Fought or Embraced?
By Louisa Rochford
We all know what it’s like to feel the encroaching heat of competition, and the instinctive reaction we have as the result: perhaps a feeling of defensiveness, and the need to fight back.
Companies and…