How Brands Can Use PR to Capitalise on Changing Consumer Behaviours

July 21, 2020
A look at how Tesla and smaller brands have utilised PR to thrive even during a time of growing consumer uncertainty.
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Mark Zuckerberg Shrugs Off Facebook Advertiser Boycott

July 3, 2020
The 500 companies who have pulled their advertisements “will be back” before long, the Facebook CEO said.
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Coca-Cola, Honda and Unilever Join Facebook Ad Boycott

June 29, 2020
The #StopHateForProfit campaign has picked up steam as major brands have pulled ads from Facebook in condemnation of the social media platform’s inadequate content moderation.
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The Challenge of Making CSR Work Across Large Organisations

June 29, 2020
A breakdown of the role that corporate and social responsibility plays in public and employee perceptions of large companies, and how it can be made to work without seeming disingenuous.
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Why Collaboration Should Be at the Heart of Business

June 4, 2020
As the COVID-19 crisis has progressed, companies large and small have naturally become preoccupied with their own survival. But the ones that have collaborated with each other have shown the greatest resilience.
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moneycorp Partners With Walpole’s Brands of Tomorrow Programme

April 29, 2020
The foreign exchange provider has offered mentorship and support to the twelve UK luxury brands Walpole is helping to go global.
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Unilever Is the Brand Most Praised By NGOs

January 28, 2020
Nestlé tops the ranking of brands most criticised.
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Has the Branding Industry’s Obsession with Purpose Made Consumers Complacent?

November 27, 2019
Today’s consumers expect brands to have a sustainable, charitable or social message and to be purposeful in their product, positioning and communications.
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How Can CEOs Attract the Instagram Generation?

October 30, 2019
Big enterprises are creating workspace cultures designed to appeal to an Instagram generation in a bid to attract a new generation of contingent workers that value personal recognition over salary and are increasingly choosing start-ups over big businesses.
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5 World Famous Brands and How They Made It Big

October 1, 2019
It’s easy to get carried away with our stereotypes and assume we know which countries love specific products.
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Nike Vs Pepsi: 10 Growth Lessons to Learn from Epic Gambles

August 15, 2019
We are squarely in the age of ‘wokeness’ - the state of being aware and motivated by problematic norms, systemic injustices and the overall status quo.
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What Keeps Customers Loyal to a Brand?

August 6, 2019
Brand loyalty is a pressing issue for businesses nowadays. The probability of selling a product or service to an existing customer is 60-70%, with 65% of a company’s business said to come from existing customers. 
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