advertising

Advertising has a long and fascinating history. Widely used to promote manufacturing and services from the mid-19th century onwards, the power of advertising wasn’t truly recognised until the 1950s when the modern version that we know today…

Just when you thought you had got the hang of millennial marketing enter generation Z. Millennials are about to be surpassed by Generation Z. Gen Z will comprise 32% of the global population of 7.7 billion in 2019.

How you would describe the personality of a friend is no different than how you would describe a business, by a unique set of characteristics.

Unless you have worked remotely with no internet access, you will have definitely seen the buzzword “influencer marketing” in the past year.

The basics of advertising are to get someone's attention and encourage them to do something. And the most effective way of being noticed? By using a massive billboard. Below, experts at Where The Trade Buys, retailer of selfie frames and…

The authority of social media is getting greater and trying to push against its power is becoming increasingly difficult. As of January 2018, there were approximately 3.196 billion social media users around the world, which shows a growth…

Beth Trier, CEO of Trier and Company, discusses starting her company and the future of the PR industry.   You began your career as a journalist. What made you move to the PR industry? I began my career as Fashion Editor with the…

By Louisa Rochford   Marketing plays a monumental part in any business and is key to its survival. Without advertising and publicising, a business could disappear into irrelevance and be completely forgotten—worse, however, is the damage…

London, December 2017 - So what really lies ahead for the communications industry?  It is fair to say that PR has experienced its challenges of late; it been dealt a million social media blows, not to mention the deluge of digital marketers…