advertising

With a massive 2.5 million sellers worldwide, Amazon has established itself as the ultimate e-commerce platform.

Out-of-home (OOH) ads are pretty self-explanatory, as they are indeed ads on display outside people’s homes — rather than, say, on TV or online. Nonetheless, OOH ads can feed effectively into a wider marketing strategy. According to data…

Ethics has become a global retail industry buzzword for companies operating in the modern marketplace, a trend driven by the growing number of ‘conscious consumers’ who place added value on the products and services they purchase being…

In a temporary reversal of previously held policies, Mark Zuckerberg has confirmed that Facebook will moderate new ad content.

The Twitter CEO said that he and employees feel “terrible” about the security breach, and addressed the possibility of Twitter adopting a subscription model.

With retail at the forefront of the sectors impacted by the COVID-19 pandemic, luxury brands must contend with marketing themselves to a consumer base that has been fundamentally changed.

The 500 companies who have pulled their advertisements “will be back” before long, the Facebook CEO said.

The #StopHateForProfit campaign has picked up steam as major brands have pulled ads from Facebook in condemnation of the social media platform’s inadequate content moderation.

Households are emerging from their cocoons. People are tentatively venturing outdoors to exercise more, socialise responsibly in open spaces, go to work, and thereby interact with out-of-home advertising. Business leaders should be paying…

It’s no surprise that 90.4% of users are Millenials and with 91% of us accessing it through our phones, it’s never far away.

A strong exhibition stand is always going to be a good driver for business, so it’s important to make it as attractive as possible.

It's not entirely unexpected that a company would have a lot of tasks and duties to be carried out every day, but sometimes there are delegation methods that help smooth things up.