Browsing Tag

advertising

The Future of the PR Industry

Beth Trier, CEO of Trier and Company, discusses starting her company and the future of the PR industry.   You began your career as a journalist. What made you move to the PR industry? I began my career as Fashion Editor with the…

Branding Fails that Made History

By Louisa Rochford   Marketing plays a monumental part in any business and is key to its survival. Without advertising and publicising, a business could disappear into irrelevance and be completely forgotten—worse, however, is the damage…