Values

Your company’s brand message impacts the most parts of your business, from employment to customer engagement, so how do you convey a brand message that represents the best of you?

Just like a ship has a radar to detect what’s going on around it, as a leader you need to have your radar out to notice what’s happening in your inner world, within yourself, and the outer world of people and environments.

In recent years, consumers have been far more vocal about the need for brands to take a duty of care towards them.

2018 was an auspicious year, the first when those born at the turn of the century reached adulthood. Generation Z, those in their late teens to mid-twenties, has grown up in a truly connected society and that’s had a profound impact on…

Apple is one of the most reputable and successful brand images in the world; and there's a reason. As a CEO, you’re at the top tier. What you say and do will have an impact both internally and to the world. Your reputation is all about how…

All businesses want to grow, and international expansion is often viewed as the ultimate sign of a company enjoying success. Chief Operating Officer at Frank Recruitment Group, Zoe Morris sheds light below on the journey to expansion, the…

Below CEO Today hears from Peter Hall, head of marketing for WM Reply, who shares his top marketing tips for disseminating and embedding brand values throughout an organisation. When marketing is mentioned, it’s a common reaction to make…

Innovation is not a word that should be used frivolously. However, in recent years it has become a throwaway term that is frequently applied in reference to a product, act, or outcome. Few people use innovation to describe a continuous…