Celebrity publicist and brand expert Matthew Hayes explores the bombshell interview and what it reveals about the royal family's branding catastrophe.
This weekend we learned that Steve Easterbrook, now the former CEO of multinational fast-food giant McDonald’s, was fired over an ongoing relationship with a work colleague.
With social media, corporate scandals can reach millions globally in a matter of seconds. The Allianz 2018 Risk Barometer lists reputational loss as the eighth most relevant global risk faced by companies.
Consumers put a vast amount of trust into big brands, and we have faith that they’re providing us with a quality product or service. In a recent class action however, Volkswagen have been in quite a debacle with customers over its…
The Cambridge Analytica scandal reveals a clear gap between policy and enforcement among tech companies, according to Vincent Desmond, CEO of the Chartered Quality Institute. According to Mr Desmond, the latest revelations regarding…