Browsing Tag

Purpose

Here’s Why Your ERG Will Fail

In 2003, Ford reported making $290 million in sales through referrals from their Employee Resource Groups (ERGs). They encouraged members of their ERGs to promote the company's "Friends and Neighbours" discount programme. In 2020, the…

Value-Based Leadership

In an age of social-distancing measures and widespread social media, we are all paradoxically closer and further apart than ever before. For a large organisation to truly reach its employees and its customers, it must be driven by authentic…