New research reveals 97% of CEOs believe there is a role for purpose in an organisation, but just 29% believe it is most effective under their leadership.
Purpose is nothing new in the world of business. But getting it right has never been more urgent. From Extinction Rebellion to #MeToo, we’re living at a time of polarising issues, which has given rise to a wave of activism across the world.
Behind the profit of a business, there’s always a driving purpose, but does it matter what that purpose is? Karin Lutz, Partner and Global Leader at the Ernst & Young Beacon Institute, here explains to CEO Today the intricacies of…