Purpose

In 2003, Ford reported making $290 million in sales through referrals from their Employee Resource Groups (ERGs). They encouraged members of their ERGs to promote the company's "Friends and Neighbours" discount programme. In 2020, the…

Western businesses promote the idea that the individual is more important than the planet and community - an idea that has now spread globally and has caused critical damage to our planet. Too often companies have an ‘out of sight, out of…

More than ever, the longevity of an international brand is tied to its purpose. If purpose is poorly delivered or diluted over time, the business it is meant to serve will suffer.

Instilling a company with a strong sense of purpose is no longer optional – it's crucial to success and expansion.

In a mountingly cynical business environment, there is no faster route to success than to show your customers, employees and communities that you are serving them.

In an age of social-distancing measures and widespread social media, we are all paradoxically closer and further apart than ever before. For a large organisation to truly reach its employees and its customers, it must be driven by authentic…

Microsoft recently pledged to remove "all of the carbon" from the environment that it alone has emitted since the firm began operating in 1975.

Anyone involved in business is facing an extraordinary challenge. For decades, ‘working in business’ has been a perfectly respectable career. It says wealth creator, driver of economic prosperity that benefits all. But lately this has…

We’ve reached a new year and a new decade, and we’re setting new goals and new targets for 2020, most of which will be base don the evolving business and technology landscape we already began to face in 2019.

It likely didn’t occur to you, but footballers and CEOs have much in common, and today's business leaders could learn a great deal from the pressure and expectancies world class football professionals face every time they step foot on the…

Against a backdrop of Extinction Rebellion protests, climate change awareness has never been stronger. And as many commuters were affected getting to work, opinions seem to be divided. But how many of us agree with XR’s message?

For decades work has become dehumanised, with employees treated as tools or assets rather than people. A result of business leaders placing economics, management theory and organisational psychology centre stage.