We are squarely in the age of ‘wokeness’ - the state of being aware and motivated by problematic norms, systemic injustices and the overall status quo.
In recent times, there has been a flurry of technological innovations that have changed the way people do business. Many businesses prefer to operate online as they strive to live up to the market trends. While successful marketing campaigns can be achieved through various online platforms such as email outreach, use of web chat software, […]
While business has contributed to the mass destruction of our resources, it also holds the key to the solutions. Therefore, the call to business is necessary as corporations are in fact some of the largest economies in the world, transcending borders with far-reaching influence.
Being a CEO is more than just managing a business and being the face of the company, it’s about living a certain lifestyle, making everyday decisions for the bigger picture, and micro-managing your time down to each detail, so having a couple of gadgets that make your life easier can actually be really helpful.
Christine Wetzler is the owner of Pietryla PR & Marketing, and therefore a communications consultant specialising in communications strategy, crisis communications and issues management within the manufacturing, packaging, plastics and chemical, heavy equipment, sustainability, and professional services industries. Christine has assisted clients with significant M&A and funding announcements, product launches, and strategic thought leadership programs […]
Just when you thought you had got the hang of millennial marketing enter generation Z. Millennials are about to be surpassed by Generation Z. Gen Z will comprise 32% of the global population of 7.7 billion in 2019.
Growth. All businesses and professionals should desire it and most certainly need it. But achieving and sustaining growth in today’s uber-complex environment—whether corporate, entrepreneurial or personal career growth—takes multifaceted vision, ingenuity and agility.
Over the last 10 years, there has been a steady rise in the number of people pursuing freelance careers – often in vocations such as personal training, beauty therapy and driving instructing. The majority of these roles are usually defined as the selling of ‘time-based services.’ Whilst the reasons for growth in this type of […]
Marketing your product or service online is not an easy task, there is competition and successful companies budget for their marketing and are always looking for ways of keeping ahead of the competition.
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