Logo

Every CEO knows the importance of creating a strong brand. Not only does it tell your customers what they can expect from your company, but it also engages your employees and builds corporate and financial value.

Just how recognizable are brand logos? Would you be able to recognize most of them?

It’s a brand’s worst nightmare. You’ve spent thousands – if not millions – of pounds creating your company image and cultivating your reputation. Only for a random, and unforeseen, brush with an unsavoury person or organisation to leave…

Adding to our Building Brands series, below CEO Today hears from brand agency Champions (UK) plc on the basic 101s of starting a brand, how to maintain it and how to grow it into a successful and effective tool for your business.…