Establishing a brand's identity is crucial in this digital era. A logo represents a company, reflecting its core values and essence and historically, designing logos required hiring designers, which could be expensive and time-consuming. Nevertheless, the emergence of online logo generators has transformed this procedure, providing a cost-effective option. This piece explores the benefits of […]
Every CEO knows the importance of creating a strong brand. Not only does it tell your customers what they can expect from your company, but it also engages your employees and builds corporate and financial value.
It’s a brand’s worst nightmare. You’ve spent thousands – if not millions – of pounds creating your company image and cultivating your reputation. Only for a random, and unforeseen, brush with an unsavoury person or organisation to leave your carefully curated public identity and persona lying in tatters, or at the very least, seriously damaged. […]
Adding to our Building Brands series, below CEO Today hears from brand agency Champions (UK) plc on the basic 101s of starting a brand, how to maintain it and how to grow it into a successful and effective tool for your business. Starting a new business is always a complex task and there is plenty […]
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