In business, image is often a strong factor in a company’s prosperity. CEOs and other managers need to think through everything that they do so that their behaviour, style, and appearance demonstrate their authority, success, and power. These well-thought-out elements, including custom personal car lease deals, are some of the main factors that can help build and maintain their brand image.
Having a personal brand is nothing new. But it’s something that more and more people are focusing on as competition heats up and businesses look for a way to stand out.
With social media, corporate scandals can reach millions globally in a matter of seconds. The Allianz 2018 Risk Barometer lists reputational loss as the eighth most relevant global risk faced by companies.
Apple is one of the most reputable and successful brand images in the world; and there's a reason. As a CEO, you’re at the top tier. What you say and do will have an impact both internally and to the world. Your reputation is all about how others perceive you. If you want to shed […]
The way your brand is perceived by the public has never been more important. Brand awareness is one of the most significant factors that contribute to the successful running of a business. You want to make a great first impression that will last if you have aims to increase your consumer base and become a […]
Here Carolyn Pepper and Roch Glowacki of Reed Smith, discuss with CEO Today the considerations to make and the steps to take when it comes to fake news, propaganda and the spreading of hoax stories regarding their brand, company or organization. Fake news, it seems, is everywhere: on our social media accounts, online, in political […]
How much is your brand worth? Donald Trump values his personal brand at more than $3billion. Shweta Jhajharia of The London Coaching Group defines a business’s brand equity as comprising all the associations, emotions, and experiences that come to mind when a consumer is exposed to the brand: basically, what kind of bond is there […]
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