The impact of global trends in demographic change and urbanization are changing customer perceptions and expectations of the car. Automotive service is one of the most competitive business sectors, and in order to succeed in this area, owners of car service centres must apply effective management strategies. Practice shows that the strategies described are considered […]
As businesses venture into the digital arena, understanding and enhancing customer experience has become a pivotal focus. The digital era offers an unprecedented opportunity to connect with your customers in ways that are immediate, interactive, and highly personalized. This shift necessitates a reevaluation of traditional customer service paradigms, moving towards a model that prioritizes the digital touchpoints your customers encounter every day. Your ability to engage customers effectively across these platforms can set you apart in a crowded market, turning casual browsers into loyal patrons.
The workplace is changing radically with the infiltration of digital technologies, demands of the younger demographic and high expectations of a superior seamless customer experience.
With more companies adopting sustainable practices and integrating green strategies into their business model, the past decade has ushered in a new era of action on sustainability from business leadership – and it’s here to stay.
John Aves looks at the financial benefits that flow from creating a loyal customer base and outlines how to measure the return from loyal customers, as well as the cost of disloyal ones. According to a recent Times article, the decision by Persimmon, “Britain’s most profitable housebuilder,” to put customers first, has hit revenues and […]
Loyalty schemes have become ubiquitous in modern business, largely because they can be implemented in some form within almost every industry. However, questions remain over the most effective way to run such a scheme.
Brand loyalty is a pressing issue for businesses nowadays. The probability of selling a product or service to an existing customer is 60-70%, with 65% of a company’s business said to come from existing customers.
Aron Ain is the CEO of Kronos Incorporated, a leading global provider of workforce management and human capital management cloud solutions. Kronos was founded in 1977 as the first company to digitise the mechanical time clock, and today they have grown into a $1.4 billion global organisation by developing a variety of workforce applications that […]
Below CEO Today hears from Luca Senatore, author of new book The Agency and the director at multi-award-winning digital agency Genie Goals, who explains why transparency is absolutely key to succeeding as a business. A few years ago I had a meeting with one of our large customers to tell them that we should move […]
It’s common knowledge that building a successful start-up is extremely challenging. As the UK business revolution shows no sign of ending, the number of start-ups struggling continues to skyrocket, with nine out of ten failing. Tom Fairey, Chief Revenue Officer at Quantexa, provides CEO Today with 5 huge tips on growing your company into a […]
Consumer habits have changed, they aren’t as loyal as they once were. They now have more choice and companies are more competitive when it comes to price and product selection. So, how can brands encourage their customers to be loyal to them and encourage them not to go elsewhere? QUIZ, retailers of party dresses, tell […]
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