Customer

By Gaurav Dhillon, CEO of Snaplogic, Inc Whether it’s customer, financial or employee data, structured or unstructured, from inside or outside the organisation, the modern enterprise increasingly runs on data. Thankfully for…

While acquiring new customers is a priority for many businesses, it’s certainly not cheap. According to Invesp, it costs five times as much to attract a new customer than it does to keep an existing one. Despite this, only 18% of businesses…

Sainsbury’s is overhauling its Nectar card, hoping they don't make the same mistakes as Tesco Clubcard scheme fiasco by putting the customer first and rewarding not just money spent, but other facets of loyalty. Below Rob Meakin, Managing…

In the digital age of increased competition and heightened customer expectations, businesses must be proactive to stay ahead of the pack. Mark Jackson, Head of Financial Services at the Collinson Group, explains for CEO Today. Keeping…

Reviews are the pinnacle of today’s trust in retail and commerce worldwide. If you see a bad review, and even worse, several, you’re likely not going to buy. Alan Lay, Digital Engagement Manager at LV= discusses below. Financial services…

Below, Co-Founder of Eligible, Rameez Zafar discusses the importance of client retention, particularly in the mortgaging sector. The technology behind client retention In virtually all industries, repeat business typically represents…

When your customers review your brand online, it’s either because they had a really good experience or because they were badly let down. Jonathan Sharp, Director of Britannic Technologies, here talks to CEO Today a little about being the…

Speaking to CEO Today, Rant & Rave CEO, Kenny Bain, here discusses getting more involved with customers and the real challenge behind being the face of a company. How often do you ask, “what do my customers want?”. More importantly,…