Customer

Innovating Customer Experience in the Digital Age: From Personalization to Engagement

April 26, 2024
As businesses venture into the digital arena, understanding and enhancing customer experience has become a pivotal focus. The digital era offers an unprecedented opportunity to connect with your customers in ways that are immediate, interactive, and highly personalized. This shift necessitates a reevaluation of traditional customer service paradigms, moving towards a model that prioritizes the digital touchpoints your customers encounter every day. Your ability to engage customers effectively across these platforms can set you apart in a crowded market, turning casual browsers into loyal patrons.
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Dominos, Buffer and Adidas: What Do They Have in Common?

February 19, 2020
The workplace is changing radically with the infiltration of digital technologies, demands of the younger demographic and high expectations of a superior seamless customer experience.
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A Force for Good: Is Nespresso’s Sustainability Practice More Than Just Words?

February 4, 2020
With more companies adopting sustainable practices and integrating green strategies into their business model, the past decade has ushered in a new era of action on sustainability from business leadership – and it’s here to stay.
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The Financial Benefits of Having a Loyal Customer Base

November 1, 2019
John Aves looks at the financial benefits that flow from creating a loyal customer base and outlines how to measure the return from loyal customers, as well as the cost of disloyal ones. According to a recent Times article, the decision by Persimmon, “Britain’s most profitable housebuilder,” to put customers first, has hit revenues and […]
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Should Bonus Schemes Be Tailored to Loyal Customers or Big Spenders?

August 27, 2019
Loyalty schemes have become ubiquitous in modern business, largely because they can be implemented in some form within almost every industry. However, questions remain over the most effective way to run such a scheme. 
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What Keeps Customers Loyal to a Brand?

August 6, 2019
Brand loyalty is a pressing issue for businesses nowadays. The probability of selling a product or service to an existing customer is 60-70%, with 65% of a company’s business said to come from existing customers. 
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How to Encourage Customer Loyalty: 3 Easy Methods

May 7, 2019
It's tough to keep growing businesses, gaining new customers and keeping existing ones in the face of stiff competition.
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Kronos Inc.: A Leading Global Provider of Workforce Management

March 29, 2019
Aron Ain is the CEO of Kronos Incorporated, a leading global provider of workforce management and human capital management cloud solutions. Kronos was founded in 1977 as the first company to digitise the mechanical time clock, and today they have grown into a $1.4 billion global organisation by developing a variety of workforce applications that […]
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Here’s Why Transparency Is Key to Business Success

March 19, 2019
Below CEO Today hears from Luca Senatore, author of new book The Agency and the director at multi-award-winning digital agency Genie Goals, who explains why transparency is absolutely key to succeeding as a business. A few years ago I had a meeting with one of our large customers to tell them that we should move […]
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5 Big Tips for Company Growth

October 4, 2018
It’s common knowledge that building a successful start-up is extremely challenging. As the UK business revolution shows no sign of ending, the number of start-ups struggling continues to skyrocket, with nine out of ten failing. Tom Fairey, Chief Revenue Officer at Quantexa, provides CEO Today with 5 huge tips on growing your company into a […]
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Improving Customer Loyalty: How Can It Be Done?

September 5, 2018
Consumer habits have changed, they aren’t as loyal as they once were. They now have more choice and companies are more competitive when it comes to price and product selection. So, how can brands encourage their customers to be loyal to them and encourage them not to go elsewhere? QUIZ, retailers of party dresses, tell […]
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The Power of Consumer Rights and the Fight Against Volkswagen

September 4, 2018
Consumers put a vast amount of trust into big brands, and we have faith that they’re providing us with a quality product or service. In a recent class action however, Volkswagen have been in quite a debacle with customers over its ‘Dieselgate’ emissions scandal, bringing to light certain consumer rights issues, as discussed below by […]
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CEO Today Online and CEO Today magazine are dedicated to providing CEOs and C-level executives with the latest corporate developments, business news and technological innovations.
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