Browsing Tag

Culture

Your Culture is Your Brand

Social media platforms continue to disrupt traditional media, product advertising, peer-to-peer communication, and even political communication and discourse. But to maintain its promise, social media and other digital content require…

CEOs are Not Above the Culture

Last month, McDonald’s shockingly fired its celebrated CEO Steve Easterbrook for a “consensual relationship” with an employee, sending shockwaves around the business world. Colin D. Ellis delves into the issue and discusses the importance…