Consumers

Improving Customer Loyalty: How Can It Be Done?

September 5, 2018
Consumer habits have changed, they aren’t as loyal as they once were. They now have more choice and companies are more competitive when it comes to price and product selection. So, how can brands encourage their customers to be loyal to them and encourage them not to go elsewhere? QUIZ, retailers of party dresses, tell […]
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Taking the Fear Out of Investing

August 16, 2018
A study recently released by Scottish Friendly reveals that many British savers are suffering from a chronic case of ‘investophobia.’ The survey of 2,000 UK savers by one of the country’s largest financial mutuals reveals that many people remain reluctant to invest their money. This is despite a combination of inflation and rock bottom rates […]
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Can Management Consultants Revive a Dying Business?

June 29, 2018
Chris West, Founder of Verbal Identity, offers his take on the state of the high street and House of Fraser, and how struggling businesses will need more than just a management consultant to stay afloat.   So, House of Fraser. Tough times, falling revenue, and now calling in the management consultants to cut costs. Inevitable? […]
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Is It Too Easy to Get into Debt?

May 2, 2018
Online research from TDX Group, an Equifax company, reveals that 45% of people think it’s too easy to get into debt, with a further 20% stating that banks and other lenders need to be stricter about the amount they lend to consumers. The survey, conducted with Gorkana, also highlighted that 68% of people think a […]
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