Sustainability is no longer just “trendy”; it’s a movement reshaping industries across the globe. Consumers are increasingly aware of their environmental footprint, and they expect businesses to share the same values. Today’s entrepreneur must see sustainability not as an afterthought but as a core business strategy. It’s about more than just doing the right thing—it’s […]
Ethics has become a global retail industry buzzword for companies operating in the modern marketplace, a trend driven by the growing number of ‘conscious consumers’ who place added value on the products and services they purchase being sustainably supplied and ethically operated. The foundation of this movement has extended beyond a desire amongst consumers to […]
What Is A Unified Payment Interface? A UPI uses a consumer-friendly interface that lets you transfer money between different accounts, all in a single window. With a UPI link generator, any user with a smartphone has access to the most updated features of UPI payments. It is a direct upgrade to traditional banking transfers that […]
Nathalie Nahai, international speaker and author of Business Unusual: Values, Uncertainty and the Psychology of Brand Resilience explains how businesses can create meaningful experiences for their customers. We’ve all witnessed it – the rapid, extensive, unstoppable roll-out of tech-mediated commerce, education and work have transformed how we live these past 18 months. Yet alongside the […]
Today’s consumers expect brands to have a sustainable, charitable or social message and to be purposeful in their product, positioning and communications.
It says this is a bid to attract Gen Z consumers towards its products, and of course to save the planet, but are there more business elements to this announcement?
The mediums that businesses use to advertise their products and services have remained largely unchanged for the last couple of decades; television, radio, internet and billboards are still the preferred methods amongst firms both big and small. However, the way that said businesses build up their reputation has changed massively. Traditionally, word of mouth and reviews from […]
Eddy Pirard is a Belgian national and a product of HEC Liège, where he completed a combined commercial and engineering degree. He then went on to work for Procter & Gamble as his first job after military service and was the recipient of a scholarship by the Belgian Government, which sent him abroad for a […]
It’s been impossible to miss the barrage of headlines heralding the death of the high street as a seemingly endless stream of household retail names announce financial woes. From Toys R Us to House of Fraser, Maplin to Debenhams, everywhere you look, there are profit warnings, redundancies, stores closing, and administrators swooping. Many believe that […]
CEO Today Online and CEO Today magazine are dedicated to providing CEOs and C-level executives with the latest corporate developments, business news and technological innovations.
