Today, social media has become an essential part of digital marketing. Most people spend several hours a day on social media platforms, connecting with friends and finding valuable information. For that reason, many business owners consider promoting their products or services on social media to connect with this large online audience. You can also follow […]
Find out why packaging isn't just a way to deliver your products to your clients, but a vital part of your brand building and business success strategy.
Over the past few years, the word “influencer” has come to be associated with fashion bloggers and Instagram stars who cram their feeds with sponsored content. And while those people do hold colossal influence in the current middle market, they are not the type of influencer that elite buyers, genius innovators, angel investors, and world-changers […]
The mediums that businesses use to advertise their products and services have remained largely unchanged for the last couple of decades; television, radio, internet and billboards are still the preferred methods amongst firms both big and small. However, the way that said businesses build up their reputation has changed massively. Traditionally, word of mouth and reviews from […]
Melinda Davis, Group Director of Strategy at Spicefire, looks into how the Big Co's of the world can keep up with modern competition with a humanized approach. From calling a cab or taking a vacation to ordering food or applying for a loan, brands with a challenger mindset are transforming the world with solutions that […]
CEO Today sits down with Ceuta Group CEO Edwin Bessant. Edwin tells us about Ceuta Group’s beginnings, its unique brand-fostering service which is helping businesses to grow their brands globally, and how business in the company has exploded in the last 24 years; allowing it to become a leading and multi award-winning global organisation.
Professional presence is a key factor in attracting the modern customer, but how do you ensure your small business can rival your big corporate competitors? eReceptionist’s Rory Whelan discusses changes you can make today. Your customers deal with large corporations on a daily basis. From major retailers and grocery outlets to utility companies and banks, […]
Chris West, Founder of Verbal Identity, offers his take on the state of the high street and House of Fraser, and how struggling businesses will need more than just a management consultant to stay afloat. So, House of Fraser. Tough times, falling revenue, and now calling in the management consultants to cut costs. Inevitable? […]
“We are reliable.” ---------- “We really care.” ---------- “We deserve your trust.” For decades, brands have relied on broadcasted messages just like those. The equivalent of standing on a raised platform, shouting to an impassive audience. In the modern age, however, it’s not the brand that’s in control of the conversation. As part of CEO Today's Building Brands […]
The way we conduct business has evolved greatly over the last few decades, but there is one indicator of success that has stood the test of time - trust. Below CEO Today here’s from Sarah Greenidge, credibility expert and founder of WellSpoken, as part of our Building Brands series. In a time where accusations of fake news steal headlines, […]
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