Black Friday 2019: Is Materialism Dead?

38% of Americans say budgeting for experiences and travel is now a top priority.

Below StoryTerrace – a company that connects ghost-writers with everyday people to immortalise their life stories in the form of biographies – provides insight into how we now value experiences and memories over materialistic goods.

As we prepare to say goodbye to 2019 and the end of yet another decade, many of us will be reflecting on the best memories that we have made and the greatest experiences of the past few years.

It seems that we are now more concerned about making memories than materialistic possessions – StoryTerrace research reveals that 38% of people now say budgeting for travel and experiences is a top priority and recent figures from the Commerce Department revealed that retail sales fell 0.3% in September.

As Black Friday approaches, it seems that less and less people are concerned about rushing to buy materialistic goods and products and the most up-to-date gadgets.

A study conducted from a sample of over 2,000 UK adults reveals that:

  • 26% of us seek out excursions and experiences more than ever
    • This statistic increases to 39% of those aged 18-34
  • 52% of people, believe that the experiences lived are essential to their health and wellbeing than buying materialistic products
  • 38% of people in the US say budgeting for experiences and travel is a top priority
    • 50% of those aged 18-34

It seems that people now value experiences and making memories over buying the latest iPhone, coffee machine, or game console. Rutger Bruining, the CEO of StoryTerrace; a company which documents the life stories of every-day people with professional writers; knows this better than anybody.

Rutger provides his insight into how important it is to preserve and document our experiences, and the ones of our family members: “As Black Friday, the holiday season, and the end of the year approaches, the rush to buy materialistic goods no longer seems to be at the forefront of people’s minds. Our research has shown that as a nation, we value making experiences and memories with our loved ones more than ever before. We believe that it is vital that we preserve these memories as it can strengthen family bonds and ensure that we are always able to share these memories, even with future generations.”

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