For the CEO with ambitions to start building a brand in the UK and Ireland, there’s a huge upside to getting it right, and a range of challenges to get there.
Having a personal brand is nothing new. But it’s something that more and more people are focusing on as competition heats up and businesses look for a way to stand out.
Today’s consumers expect brands to have a sustainable, charitable or social message and to be purposeful in their product, positioning and communications.
In today’s world of business, digital marketing is the order of the day. To maximize their brand’s recognition, sales, and growth, businesses need to rethink their marketing strategies.
We are squarely in the age of ‘wokeness’ - the state of being aware and motivated by problematic norms, systemic injustices and the overall status quo.
Brand loyalty is a pressing issue for businesses nowadays. The probability of selling a product or service to an existing customer is 60-70%, with 65% of a company’s business said to come from existing customers.
When we think of big, international companies with a presence in multiple countries across the world, we might assume that global expansion is merely a money matter and presumably a smooth process for these successful corporations.
Your company’s brand message impacts the most parts of your business, from employment to customer engagement, so how do you convey a brand message that represents the best of you?
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