How Should Your Business Deal with Sexual Harassment?

February 22, 2018
Ripe with reports on sexual harassment, online media and television have been pushing the boundaries of openness on this matter with the hashtag #metoo. However, resorting to honesty on social media isn’t necessarily the correct policy when it comes to business place harassment. Here CEO Today hears from Caron Gosling, Special Counsel at Pillsbury Law, […]
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Social Media Strategies: Catering for New Business

February 21, 2018
In the business of today, social media platforms are a huge tool in reaching an audience, and engagement is manageable and measurable. Below, experts at Nisbets have provided CEO Today with insight into the planning and implementation of social media strategies for new businesses on the scene. At the beginning of 2017, the UK had […]
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5 Reasons You Can’t Dismiss Video Marketing

February 20, 2018
Video is without a doubt the media of the new age, and it’s slowly evolving beyond the realm of entertainment into new technologies, with new functions and solutions, like VR, communications and you guessed it, marketing. Below Richard Rossington, Director at Tell Your Story UK, provides insight into the potential of video marketing, the monetary […]
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Why Are Businesses Sponsoring Paralympic Athletes?

February 16, 2018
It may not always have monetary foundations, but philanthropy is a business model. Sponsorship can often mean synergy with a brand, a person or a cause, and hand in hand with those come values a business can adopt. Below Steve Huxter, Chief Operating Officer at ByBox, delves into the benefits and principles behind the sponsorship of […]
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Thinking of Leaving a Corporate Career to Go Into Social Good?

February 15, 2018
Job fulfillment varies for different individuals; some measure success through their payslip, others their job title and others through the difference they make in people’s lives. If you’re feeling unfulfilled in your role, now is always the perfect time to take a leap of faith and move into social good. Below John Ramsay, CEO of Shift8, […]
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Are We Getting the Best Work-Life Balance?

February 14, 2018
Brits are reported to spend at least 21% of their waking hours at work across their lifespan. With so much time spent at work, it’s important to strike the best possible work-life balance. According to a recent survey conducted by Paymentsense, the majority of Brits think they have a good work-life balance, with 73% of […]
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BHS, Comet & Woolworths: How Do Businesses Survive Change?

February 13, 2018
As a result of rapidly changing consumer trends and economic difficulty, many popular high-street names have come to an end. But why did their competitors not fail too? Together with Impact International, experts in change management, we look at how some businesses make themselves resistant to change. Comet and Maplin Popular company Comet closed its […]
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3 Keys to Branding as a Social Media CEO

February 12, 2018
Being a Social Media CEO became a thing around 2012, when creative and inventive share-aholics realised that an online following meant they could monetise their content while influencing the masses. Whether it’s Instagram, YouTube, Twitter, Facebook or any other social media. Being an online, or social media influencer has now transformed what was once a […]
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What Use Is VR In Business?

February 9, 2018
Virtual reality has been one of the most exciting technologies to emerge this decade, but we often have trouble explaining its utility. Understandably, most of the biggest news in VR comes from the gaming industry, almost to the point that one could misunderstand it as a gaming-exclusive technology. But VR has uses far beyond gaming, […]
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How Do We Grow a Culture of Learning in the Boardroom?

February 6, 2018
A lot of what a business achieves stems from how its culture is nurtured. Below Sharon Constançon, IoD Chartered Director (MBA, FCIS), discusses the ins and outs of a mature and efficient learning culture in the board room. Scenario Discussion with a board chairman about the forthcoming Board Evaluation begins with the question – “What […]
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Is Traditional PR the Same As It Used To Be?

February 5, 2018
London, December 2017 - So what really lies ahead for the communications industry?  It is fair to say that PR has experienced its challenges of late; it been dealt a million social media blows, not to mention the deluge of digital marketers who think it can simply and quickly replace PR completely. The nerve! The […]
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Business Acquisitions – an Insider’s Perspective

January 31, 2018
Apple’s $400 million purchase of Shazam was among the many high-profile acquisitions that made the headlines in 2017. Leading corporate commercial solicitor, Richard Riley, takes a closer look at business acquisitions. There are all kinds of compelling reasons for making an acquisition. Perhaps to take advantage of economies of scale; to gain expertise or market […]
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