Your company’s brand message impacts the most parts of your business, from employment to customer engagement, so how do you convey a brand message that represents the best of you?
Britain doesn’t have a history of fantastic customer service. Compared to the likes of America, our customer service reputation tends to be sorely lacking enthusiasm, helpfulness, and overall tact.
Just like a ship has a radar to detect what’s going on around it, as a leader you need to have your radar out to notice what’s happening in your inner world, within yourself, and the outer world of people and environments.
Advertising has a long and fascinating history. Widely used to promote manufacturing and services from the mid-19th century onwards, the power of advertising wasn’t truly recognised until the 1950s when the modern version that we know today really took off.
Traditional companies looking to compete with the latest wave of digitally native challengers know they must find ways to offer a great service and digital customer experience. But to succeed, they must be prepared to go much further than this and make some fundamental changes to the way they approach business. To achieve this kind […]
Samsung’s Director of Innovation, Kate Beaumont tells us why business leaders can’t afford to overlook the potential for 5G to kickstart a new level of connectivity and enterprise innovation. 5G has landed in the UK after years of hype and anticipation and we’re excited to give consumers the opportunity to experience it with our latest Galaxy […]
Daniel and Andreas Sennheiser are the Co-CEOs of Sennheiser, a German-based company that produces premium audio equipment for personal, professional and business applications with a rich history in the industry. We were honoured to speak with the Co-CEO brothers about what it’s like to run the company side by side, a look into the inner […]
As you were growing up, did you or anyone you know say, “I want to be a salesperson?” If you answered, “Yes,” you are likely one in a million. Sales has never been thought of as a career—rather thought of as a job one falls into. You went for marketing and found out you could […]
Evolving technologies like Digital, Social, Mobile, Analytics & Cloud are reinventing the way products and services are designed and delivered. The massive disruptions brought on by an exponential surge in data generation via these technologies are forcing most businesses to re-evaluate their strategies centered around digitalization. To stay relevant and competitive, companies must mature from […]
Over the past decade, the way we work has utterly transformed and continues to evolve at speed. We are now working remotely and flexibly on a whole host of different devices, and as such technologies have developed and new innovations have been rolled out to enable this. This explosion of connectedness has not come without […]
In this article Michael Viertler, Senior Partner McKinsey Marketing & Sales will discuss the four ways digital and analytics can drive successful change and the pitfalls to avoid. Few business leaders would dispute the fact that sales teams must evolve. They are already investing billions of pounds in sales technology and training in response […]
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