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Business World Bids Farewell to Marchionne

This week, the automotive world lost one of it’s shining lights. Sergio Marchionne, CEO of FCA (Fiat Chrysler Automotive) passed away following a year-long battle with health complications he had kept secret.  Described by some as “one of…

Branding Fails that Made History

By Louisa Rochford   Marketing plays a monumental part in any business and is key to its survival. Without advertising and publicising, a business could disappear into irrelevance and be completely forgotten—worse, however, is the damage…