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Mission First, People Always

Michael McNulty is the former Global Vice President of Sales and Marketing for Venture Capital-funded Rotation Medical, headquartered in Plymouth, MN. The company was acquired for $210 million in December 2017 by Smith & Nephew, after…

Branding Fails that Made History

By Louisa Rochford   Marketing plays a monumental part in any business and is key to its survival. Without advertising and publicising, a business could disappear into irrelevance and be completely forgotten—worse, however, is the damage…