Ignoring Marketing To Women Is Costing Financial Services Firms £113 Billion Per Year

November 1, 2017
Financial services firms miss out on £113bn per year by ignoring the wants and needs of female customers, research by Kantar has suggested. This disregard for tailoring communications for women is symptomatic of a wider problem in customer engagement in the sector, says Optimove. Kantar’s report shows financial advertising and marketing strategies fail to communicate […]
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