Artificial intelligence was introduced half a century ago and since then it has been used to “replace” tutors, travel agents, office, or family assistants. After realizing the benefits that AI brings, companies like Amazon, Google and even Sephora turned attention to state of the art assistants used for marketing, customer relationship management, or recommendation with […]
It’s a brand’s worst nightmare. You’ve spent thousands – if not millions – of pounds creating your company image and cultivating your reputation. Only for a random, and unforeseen, brush with an unsavoury person or organisation to leave your carefully curated public identity and persona lying in tatters, or at the very least, seriously damaged. […]
CEO and founder of VST Enterprises, Louis-James Davis, created the company’s technology to help tackle the huge limitations with serial numbers, barcodes and other scannable codes that are vulnerable to mass counterfeiting. Below he explains to CEO Today the huge dangers of counterfeiting on innocent individuals and businesses – and how consumers will be the […]
Identifying the gap in the market, or your unique selling point (USP), is the holy grail of business success to many. Others believe drive and determination are the most important consideration, whilst some may think it is the ability to take a measured risk. Successful professional Aneeka Patel knows it is a mix of all […]
Starting a new business is not a walk in the park. It takes a considerable amount of time, effort, and money to lay down its foundation. Many have failed in this process, while others have turned their startups into multinational companies. If you are thinking about starting your first business, this post is for you. […]
Ruta Gabalis, CEO at AeroBlue, is a business turnaround expert meaning she can find the root of your business' problem and find a way to fix it. Usually however, there are five standard reasons businesses don’t make the cut. Last year’s Black Friday sales were almost a non-event on the high street. Compared to the videos […]
Steven McMeechan is a strategic marketing and communications specialist at Capstone Financial Planning and he has over twenty years’ experience in senior marketing management roles across a range of industries including Information Technology and Financial Services. Below he delves into his top key power tips to knowing you’re investing right. Investing in a business takes […]
By Louisa Rochford Marketing plays a monumental part in any business and is key to its survival. Without advertising and publicising, a business could disappear into irrelevance and be completely forgotten—worse, however, is the damage that can be caused by poor marketing choices. At best, these choices can be a simple mistake—cause for a […]
Polina has a comprehensive background in business, economics, strategic opportunity investments and venture capital transactions. Prior to co-founding Cambridge Companies SPG, Polina was an Executive Vice President and Partner at a real estate investment firm with $350 million dollars of transactions under her belt. She has over a decade of real estate, angel investor and […]
When it comes to investment, it’s high risk high reward. But what if you could strategize your moves? Below experts at UOWN discuss crowdfunding with 5 reasons why it should be in your top 10 plan for 2018 investment. Investing in the UK property market is reliably good investment strategy. In fact between 2000-2016 property […]
Andrea Newton is a qualified and experienced HR consultant with over 25 years’ experience helping individuals develop the skill and confidence to be their best selves, and in helping organisations develop a culture so that people want to work there. Below she delves into the intricacies of brand taglines, their effectiveness and the irony behind […]
“We are reliable.” ---------- “We really care.” ---------- “We deserve your trust.” For decades, brands have relied on broadcasted messages just like those. The equivalent of standing on a raised platform, shouting to an impassive audience. In the modern age, however, it’s not the brand that’s in control of the conversation. As part of CEO Today's Building Brands […]
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