Branding Fails that Made History

By Louisa Rochford   Marketing plays a monumental part in any business and is key to its survival. Without advertising and publicising, a business could disappear into irrelevance and be completely forgotten—worse, however, is the damage…

Mission First, People Always

Michael McNulty is the former Global Vice President of Sales and Marketing for Venture Capital-funded Rotation Medical, headquartered in Plymouth, MN. The company was acquired for $210 million in December 2017 by Smith & Nephew, after…

The Dark Side of Non-Disclosures

By Louisa Rochford   Non-disclosure agreements (NDA) can play a big part in business for a number of different reasons. Overall, it is used to legally bind two or more parties, which can be anything from a business to an individual…