Apple's Vision Pro: A High-End Experiment and Lessons for Future VR Ambitions

November 12, 2024
Apple's Vision Pro: A High-End Experiment and Lessons for Future VR Ambitions Apple's Vision Pro launched with great fanfare, hailed as a revolutionary step in virtual reality. The advanced capabilities of the VR headset quickly attracted tech enthusiasts, generating a strong initial sales response, with close to 200,000 units sold in the first few weeks. […]
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Why CEOs Should Care About A $340k Tiara

December 15, 2021
When The Matrix was released in 1999, cinema audiences were blown away by the spectacular visual effects. The idea of being able to enter a virtual world left fans with many philosophical questions regarding the nature of truth and of the possibility of not knowing that you were inside a computer-simulated reality. Two decades later […]
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Bill Gates Predicts Most Office Meetings Will Soon Take Place In The Metaverse

December 13, 2021
The billionaire business magnate shared his thoughts on the metaverse in a year-in-review post published on his personal website.  “Within the next two or three years, I predict most virtual meetings will move from 2D camera image grids—which I call the Hollywood Squares model, although I know that probably dates me—to the metaverse, a 3D […]
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The Virtual Economy: Where Your Brand’s Future Consumers Are Already Spending Big

June 28, 2021
Dave Ralph, Lead Design Strategist at Seymourpowell, explores why brands must start to view the virtual economy as a viable source of future revenue.  Your first encounter with the virtual economy may have been on your credit card statement. Several small transactions charged by a company you’d never heard of, that on joining the dots, […]
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Facebook’s Zuckerberg Apologizes for VR Puerto Rico ‘Tour’

October 16, 2017
Facebook CEO Mark Zuckerberg apologizes for ‘tone-deaf’ virtual reality ‘tour’ of hurricane-damaged Puerto Rico.
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