In the wake of the COVID-19 pandemic, CEOs are considering how their organisation can support charitable and grassroots initiatives. Many believe that finding a partnership that delivers value for both parties is impossible – but it doesn’t have to be.
Brand purpose is bigger than just tokenistic messaging to drive profits. It’s about genuine commitment to a broader social context, and brands who've been slow in cottoning onto this shift are increasingly losing market share and impeding their business growth.
Nick Liddell is the Director of Consulting of The Clearing, and Co-author of Wild Thinking. In this article, Nick discusses whether brands are contributing towards a polarised society. “All the world is made of faith, and trust, and pixie dust.” The quote above is from Peter Pan, but sums up in twelve simple words […]
Andrew Watts, CEO of international building design engineering company, Newtecnic, looks at how increased efficiency in infrastructure development enables scaleable business responses and brings positive returns for commerce and society. To flourish, our growing populations need more and better infrastructure – the roads, bridges, security, internet, water, sewage and other public facilities created for government […]
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