Your team reviews and merges pull requests, but they get lost when a security fix, urgent bug patch, or significant feature needs attention. Reviewers are overloaded, notifications pile up, and critical PRs sit idle, delaying deployment and increasing risks. A delayed security update? Cyber threats loom. A stuck bug fix? Users are frustrated. A blocked […]
In the event of a legal crisis for your business, something that must be given high priority is your PR and communication strategy. With how quickly information spreads via the internet, news media, and social media, what should be a simple legal matter settled in the courts, can soon be blown out of proportion and […]
The COVID-19 crisis has revealed two things within us: firstly, a greater appreciation for the intangible things in life that money can’t buy and, secondly, an even greater intolerance for businesses and brands who fail to support the community in their greatest time of need.
Liz Ivens is a Journalist and Public Relations Consultant. Below, Liz discusses how powerful the media and PR can be for promoting your brand—when done correctly. All publicity is good publicity, right? Rarely. The media—whether print, broadcast, online or social—is the most effective medium for raising the awareness of a business or brand. And […]
This month, executives of kitchen appliance manufacturer Whirlpool came forward and apologized for not opting to recall fire-prone dryers they had been selling for the last decade or so.
We are squarely in the age of ‘wokeness’ - the state of being aware and motivated by problematic norms, systemic injustices and the overall status quo.
Christine Wetzler is the owner of Pietryla PR & Marketing, and therefore a communications consultant specialising in communications strategy, crisis communications and issues management within the manufacturing, packaging, plastics and chemical, heavy equipment, sustainability, and professional services industries. Christine has assisted clients with significant M&A and funding announcements, product launches, and strategic thought leadership programs […]
CEO Today Online and CEO Today magazine are dedicated to providing CEOs and C-level executives with the latest corporate developments, business news and technological innovations.
