In today's digital age, where attention spans are shrinking and competition for customers' attention is fierce, businesses need to find creative ways to stand out from the crowd.
Ever since LinkedIn's beginning, B2B marketers and salespeople have been focusing on leveraging this treasure trove for B2B success.
While social media platforms form an integral element of many marketing and sales strategies, Twitter is sometimes considered to be the poor relation.
A new international study conducted by Forrester Consulting on behalf of Dun & Bradstreet, has shone a light on how companies are struggling to activate their data to address rising customer expectations. It showed that, while sales…