Intangible Assets and the Path to Growth

March 29, 2019
Most economists predict that 2019 will see economic conditions worsen with numerous political and trade driven headwinds impacting growth. This will put ever greater pressure on leadership teams to ensure strategies deliver maximum return on investment. Despite this, too many are failing to ask the right questions and continue instead to pursue outdated strategies. This […]
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The World’s Top 10 CEOs Based on Intellectual Property

December 5, 2018
Steve Ballmer came out on top by virtue of the 30,945 patents that Microsoft filed during his reign. Rank by patents per year, however, and IBM's Ginni Rometty (3,437 patents per year) leads the way.
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UKIP Vs the Premier League: When Brands Go Wrong

April 18, 2018
It’s a brand’s worst nightmare. You’ve spent thousands – if not millions – of pounds creating your company image and cultivating your reputation. Only for a random, and unforeseen, brush with an unsavoury person or organisation to leave your carefully curated public identity and persona lying in tatters, or at the very least, seriously damaged. […]
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Here’s Why You Need to Protect Your Brand From Trademark Trolls

July 25, 2017
Of all the decisions that need to be made when establishing a business, choosing a name is among the hardest and most important. Businesses are rightly protective of their chosen name, often having worked hard to find one that makes them easily identifiable and sets them apart from competitors. Trademarks exist for precisely that reason […]
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