Gen Z - CEO Today

Did American Eagle Trade Authenticity for a Viral Firestorm?

August 4, 2025

The Sydney Sweeney Scandal: Did American Eagle Trade Authenticity for a Viral Firestorm? The ad was meant to be a simple, sultry celebration of denim. It featured one of Hollywood’s most talked-about stars, Sydney Sweeney, with a tagline that was clever, if a little cheeky. But what American Eagle’s marketing team thought would be a […]

Read the full article

Sofia Richie Grainge: The Unspoken Queen of Quiet Luxury

July 15, 2025

How a Socialite-Turned-Style Icon Redefined Elegance for a New Generation In an era dominated by flash, overt logos, and the relentless pursuit of viral opulence, Sofia Richie Grainge has emerged as a silent—but seismic—force. She didn’t just follow the quiet luxury trend; she defined it. Her ascent marks a cultural shift that perfectly mirrors the […]

Read the full article

Is Financial Dysmorphia a New Generational Crisis?

July 15, 2025

You check your bank balance, a perfectly healthy number, yet a gut-wrenching dread creeps in as you scroll. A friend’s sun-drenched holiday in Capri. Another’s glistening "new keys" Instagram story. A perfectly styled creator’s $800 unboxing haul of minimalist luxuries. Suddenly, your own steady, modest paycheck feels almost laughable, your financial reality flimsy. This insidious […]

Read the full article

How Gen Z Is Redefining Wealth and Financial Independence

March 11, 2025

How Gen Z Is Redefining Wealth and Financial Independence Gen Z is rewriting the rules of wealth-building. Unlike previous generations who followed a traditional path of education, full-time jobs, and retirement savings, Gen Z is leveraging technology, social media, and alternative income streams to achieve financial independence. From side hustles to crypto investments, they are […]

Read the full article

Pay Transparency Laws Are Revolutionizing Hiring – Here’s How They’re Changing the Game

November 14, 2024

Pay Transparency Laws Are Revolutionizing Hiring – Here’s How They’re Changing the Game In recent years, a significant shift has occurred in the way compensation is handled across the U.S., and much of it can be attributed to the growing movement of pay transparency laws. These laws require employers to disclose pay ranges for open […]

Read the full article

Climbing The Right Mountain: What Should Success Look Like?

February 17, 2022

According to a recent Deloitte survey, Gen Z employees consider themselves the hardest-working generation in decades, while also demanding more flexibility. Perhaps understandably, some two-thirds also reported that money worries kept them awake at night. The findings come during an era in which much is made about how much time we should be spending at […]

Read the full article

Keeping Up With Millennials? Brace Yourself For Gen Z

February 2, 2022

Liesl Leary-Perez, VP of Corporate Marketing at Hubilo, explains the changes that Generation Z will soon bring to businesses. Move over Millennials, Generation Z is here! Those born between the mid-’90s and mid-’00s form over a quarter (27%) of the US population and will make up almost a third of the workforce by the next […]

Read the full article

The Type Of Business Leader Young Employees Are Looking For

December 9, 2021

Danni Rush, Chief Operating Officer at Virgin Incentives and Virgin Experience Days, explores what Gen-Z and Millennials want from business leaders. As the Irish philosopher Edmund Burke once said, “you can never plan the future by the past”. The world is constantly evolving and, for CEOs, the world they lead today is far different from […]

Read the full article

In The Pursuit Of Happiness: How To Create Meaningful Brand Experiences

August 19, 2021

Nathalie Nahai, international speaker and author of Business Unusual: Values, Uncertainty and the Psychology of Brand Resilience explains how businesses can create meaningful experiences for their customers. We’ve all witnessed it – the rapid, extensive, unstoppable roll-out of tech-mediated commerce, education and work have transformed how we live these past 18 months. Yet alongside the […]

Read the full article

Shifting Perspectives: How Museums Are Capitalising On Their Cultural IP To Diversify Their Business And Reach Younger Audiences

August 12, 2021

Yizan He, Co-founder and MD of ARTiSTORY, explains how museums are adapting to survive in the post-pandemic, Gen-Z era. Visiting museums isn’t the first hangout of choice for most of Generation Z, which accounts for almost 30% of the world's population in 2020 - that is nearly 2 billion people.In recent years, museum attendance among […]

Read the full article

Finding Purpose in a Crisis: Brands Must Show Their Humanity to Thrive

May 13, 2020

Brand purpose is bigger than just tokenistic messaging to drive profits. It’s about genuine commitment to a broader social context, and brands who've been slow in cottoning onto this shift are increasingly losing market share and impeding their business growth.

Read the full article