Jonathan Kenyon, Founder & ECD at Vault49, looks into some of the most iconic brands in the world and how they can either flounder or flourish. Iconic brands tap into something deeper than the feelings people usually have for companies. They go beyond mere affection to something suspiciously close to true love. Pepsi, Nike, McDonald’s, […]
Shaun Thomson, CEO of Sandler Training UK, gives his top advice for public speaking from an executive perspective. It’s well documented that many people find the thought of public speaking more frightening that going to the dentist, handling spiders or even death! Even the most seasoned CEOs can find public speaking frightening, or at best, […]
When young people enter the workplace today, they are pushed to their limits, they face incredible pressure and as a result they learn in a world that focuses only on targets, bottom line profits and process. In contrast, the worry is the growing lack of focus on people, culture and teams, which eventually leads to bland, uninspiring […]
What differentiates your company from your rivals? In corporate literature, the answer to this crucial question is usually about unique selling points, improved value propositions and unrivalled leadership teams. However, such internally sourced answers are rarely meaningful - you should be asking the customer. Increasingly in the modern economy, the profitable established sectors are becoming […]
We live in disruptive and fast paced times, how we work and how businesses operate have been revolutionised by digital technology. No business can – nor indeed should – avoid the implications, challenges and opportunities that come with embracing digital transformation.
The desired attributes and expectations of a non-executive director (NED) are various, and can often depend on factors such as sector or size of business.
Successful businesses depend on hugely successful marketing strategies. Getting your business recognised is a key part of getting your business up and running, as well as helping it grow.
With nearly 70% of global business leaders and finance professionals claiming their organization has made a significant business decision based on inaccurate financial data.
The question often posed to the software industry is how do privately owned software companies achieve high valuations whilst simultaneously loosing huge sums of money?
CEO Today Online and CEO Today magazine are dedicated to providing CEOs and C-level executives with the latest corporate developments, business news and technological innovations.
