Your Business

Financial services firms miss out on £113bn per year by ignoring the wants and needs of female customers, research by Kantar has suggested. This disregard for tailoring communications for women is symptomatic of a wider problem in customer…

When your customers review your brand online, it’s either because they had a really good experience or because they were badly let down. Jonathan Sharp, Director of Britannic Technologies, here talks to CEO Today a little about being the…

New research from American Express has found that globalisation has brought about a significant shift in attitudes to business travel. Despite today’s digitally connected global marketplace, the new research shows that business…

Let’s get saving a little money on what drives your business, quite literally; travel. Below Irma Hunkeler, Head of operations at BlueGlass, gets us started with 4 simple steps to reducing travel expenses. With so much in the way of…

Here Carolyn Pepper and Roch Glowacki of Reed Smith, discuss with CEO Today the considerations to make and the steps to take when it comes to fake news, propaganda and the spreading of hoax stories regarding their brand, company or…

Tim Cadman, General Manager at the Copthorne Hotel, Sheffield UK, has spent 32 years working in the hospitality sector. From exhibitions and award ceremonies, to conferences and sports events Tim has worked on them all. Here, Tim lists five…

How much is your brand worth? Donald Trump values his personal brand at more than $3billion. Shweta Jhajharia of The London Coaching Group defines a business’s brand equity as comprising all the associations, emotions, and experiences…

This month CEO Today had the privilege of interviewing Rex Briggs – the founder and CEO of the NYC-based Marketing Evolution, which brings together advanced analytics and cloud-based software to support message exposure at the person-level,…