The mediums that businesses use to advertise their products and services have remained largely unchanged for the last couple of decades; television, radio, internet and billboards are still the preferred methods amongst firms both big and small. However, the way that said businesses build up their reputation has changed massively. Traditionally, word of mouth and reviews from […]
Daniel and Andreas Sennheiser are the Co-CEOs of Sennheiser, a German-based company that produces premium audio equipment for personal, professional and business applications with a rich history in the industry. We were honoured to speak with the Co-CEO brothers about what it’s like to run the company side by side, a look into the inner […]
As you were growing up, did you or anyone you know say, “I want to be a salesperson?” If you answered, “Yes,” you are likely one in a million. Sales has never been thought of as a career—rather thought of as a job one falls into. You went for marketing and found out you could […]
Over the past decade, the way we work has utterly transformed and continues to evolve at speed. We are now working remotely and flexibly on a whole host of different devices, and as such technologies have developed and new innovations have been rolled out to enable this. This explosion of connectedness has not come without […]
Your business’s e-commerce website should be beyond functional – it must create a seamless customer experience that builds loyalty and brand affinity. In a world where online services often dominate, it’s essential that senior leadership teams develop e-commerce offerings that rival those in the physical world. Achim Weiß, CEO of 1&1 IONOS, Europe’s leading cloud […]
Andy Isherwood is the Managing Director, Europe Middle East, and Africa, at Amazon Web Services (AWS), responsible for leading AWS’s business and operations across the EMEA region. He leads a team of business and technical specialists working with organisations of all sizes, from start-ups through to the world’s largest enterprises, to support their move to […]
Eddy Pirard is a Belgian national and a product of HEC Liège, where he completed a combined commercial and engineering degree. He then went on to work for Procter & Gamble as his first job after military service and was the recipient of a scholarship by the Belgian Government, which sent him abroad for a […]
Christine Wetzler is the owner of Pietryla PR & Marketing, and therefore a communications consultant specialising in communications strategy, crisis communications and issues management within the manufacturing, packaging, plastics and chemical, heavy equipment, sustainability, and professional services industries. Christine has assisted clients with significant M&A and funding announcements, product launches, and strategic thought leadership programs […]
It’s been impossible to miss the barrage of headlines heralding the death of the high street as a seemingly endless stream of household retail names announce financial woes. From Toys R Us to House of Fraser, Maplin to Debenhams, everywhere you look, there are profit warnings, redundancies, stores closing, and administrators swooping. Many believe that […]
Roland Priborsky is a financial market professional and team leader with over two decades of experience. He is a Certified EUREX Trader looking back on a career which started at the German Stock Exchange in Düsseldorf and Frankfurt, where he acted as high-volume execution trader for Lang & Schwarz Wertpapierhandel AG, a local equity broker […]
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