The way we conduct business has evolved greatly over the last few decades, but there is one indicator of success that has stood the test of time - trust. Below CEO Today here’s from Sarah Greenidge, credibility expert and founder of WellSpoken, as part of our Building Brands series. In a time where accusations of fake news steal headlines, […]
Marketing is a key element of any business strategy, helping businesses across all sectors to promote and sell their services and products, but there are so many ways to market, how can you know which one works best for you? Below experts at brand agency Champions (UK) plc offer insight into the differences between marketing […]
In the business of today, social media platforms are a huge tool in reaching an audience, and engagement is manageable and measurable. Below, experts at Nisbets have provided CEO Today with insight into the planning and implementation of social media strategies for new businesses on the scene. At the beginning of 2017, the UK had […]
Video is without a doubt the media of the new age, and it’s slowly evolving beyond the realm of entertainment into new technologies, with new functions and solutions, like VR, communications and you guessed it, marketing. Below Richard Rossington, Director at Tell Your Story UK, provides insight into the potential of video marketing, the monetary […]
Digital transformation continues to be a critical factor for business success in the year ahead– but the manner of execution of this needs to shift to a new paradigm of platform based business and technology innovation. Here CEO hears from Tridip Saha, Head of Business Europe Sonata Software, on the trends in platform-based innovation in […]
The British Business Bank’s Bank Referral Scheme was setup in November 2016 to reduce the number of small businesses that fail because they fall at the first hurdle in attempting to secure finance to grow their business. Here, Daniel Bailey, Managing Director of the lender Arkle Finance, explains for CEO Today why this well-intentioned solution […]
Job fulfillment varies for different individuals; some measure success through their payslip, others their job title and others through the difference they make in people’s lives. If you’re feeling unfulfilled in your role, now is always the perfect time to take a leap of faith and move into social good. Below John Ramsay, CEO of Shift8, […]
Being a Social Media CEO became a thing around 2012, when creative and inventive share-aholics realised that an online following meant they could monetise their content while influencing the masses. Whether it’s Instagram, YouTube, Twitter, Facebook or any other social media. Being an online, or social media influencer has now transformed what was once a […]
Online printer instantprint, held a Successful Business Panel this January, involving four accomplished business owners. The panel was held to inspire entrepreneurs across the country and to celebrate the success of small business owners. The panel discussion was filled with fantastic nuggets of knowledge and guidance on launching a business in 2018. Such as, how […]
Managing fast growth and keeping productivity consistent is a difficult feat, but there are ways of making company operations easier. Below Nakul Sharma, CEO and founder of Hostmaker, delves into some of the situations and challenges he has experienced, offering some solutions to the obstacles most business would confront in the face of fast paced […]
London, December 2017 - So what really lies ahead for the communications industry? It is fair to say that PR has experienced its challenges of late; it been dealt a million social media blows, not to mention the deluge of digital marketers who think it can simply and quickly replace PR completely. The nerve! The […]
Apple’s $400 million purchase of Shazam was among the many high-profile acquisitions that made the headlines in 2017. Leading corporate commercial solicitor, Richard Riley, takes a closer look at business acquisitions. There are all kinds of compelling reasons for making an acquisition. Perhaps to take advantage of economies of scale; to gain expertise or market […]
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