“We are reliable.” ---------- “We really care.” ---------- “We deserve your trust.” For decades, brands have relied on broadcasted messages just like those. The equivalent of standing on a raised platform, shouting to an impassive audience. In the modern age, however, it’s not the brand that’s in control of the conversation. As part of CEO Today's Building Brands […]
A survey of senior IT decision-makers in large enterprises, commissioned by Coeus Consulting, found that IT leaders who can clearly demonstrate the cost and value of IT have greater influence over the strategic direction of the company and are best positioned to deliver business agility for digital transformation. Consequently, cost transparency leaders are twice as likely […]
So you have a new business idea, and likely some good experience behind you already, but the funds don’t quite meet the needs for launch right now. So how can you go about crowdfunding? Below CEO Today benefits from expert insight from Joel Hughes, Head of UK and Europe at Indiegogo, who provides 10 simple […]
Adding to our Building Brands series, below CEO Today hears from brand agency Champions (UK) plc on the basic 101s of starting a brand, how to maintain it and how to grow it into a successful and effective tool for your business. Starting a new business is always a complex task and there is plenty […]
Marketing is embedded in the lives of anyone who has a pocket full of spare change, but have we always been susceptible to marketing strategies, sales ploys and trade games? Starting with day one, John Harrison, Managing Partner at BBH London, speak to CEO Today about the history and evolution of marketing, the process that […]
So you’re likely at the point where it’s an idea, but you’re not quite sure what to do, which sector to dip into, or how to go about it. Below CEO Today hears from Steve Witt, Co-Founder of The Travel Franchise, who has some of the answers you’ve been looking for. More often than not, […]
A recent study found that half of all UK start-ups fail within the first five years; however, it's not only start-ups that are at risk, several large retailer companies have failed in 2018 already. The question is, ‘what makes a business fail and how do you prevent it?’ Ruta Gabalis, CEO of AeroBlue and investor, shares […]
Whether it’s in the boardroom or in the creative suite, the team that leads your business must be handpicked with care. Below CEO of MVF, Michael Teixeira talks to CEO Today about the necessary considerations, the hiring process and succession planning. Building A Leadership Team A strong and capable leadership team is essential for any […]
Marketing is often associated with vast amounts of cash and expensive publicity stunts, but this doesn’t have to be the case. If you work for a charity, you can create and launch an effective marketing campaign on any budget — regardless of your marketing goal. Here to explain how is the team at Where the […]
By Louisa Rochford Aptly named for its rarity, a Unicorn—in finance, at least—regards a start-up company that has been valued by investors at over $1 billion. Even rarer is the decacorn, or a start-up valued over $10 billion, and a hectocorn, valued over $100 billion. Aileen Lee, Founder of Cowboy Ventures, first coined the […]
Joe Meyer is a serial tech entrepreneur who's most recent start-ups were acquired by Apple and AOL. Joe is currently the Founder & CEO of ExecThread - a venture capital-backed start-up in New York City that has built a platform that enables executives throughout the world to discover unpublished senior-level job opportunities via a unique […]
By Louisa Rochford A leader has an immeasurable impact on those they oversee. Their emotional output, in a professional setting, will affect their employees psychologically and by extension, their productivity as well. If you were to ask anyone, they would undoubtedly tell you: an optimistic leader is far better than a pessimistic one. But […]
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