The Top 10 Richest I’m a Celebrity… Get Me Out of Here! Winners
How Post-Jungle Visibility Becomes Brand Equity and Business Growth
Winning I’m a Celebrity… Get Me Out of Here! does not come with a cash prize. The real value is the visibility, narrative momentum and brand positioning that the show provides. Some winners return to their pre-show careers with renewed attention; others convert the platform into entrepreneurial ventures, endorsement deals and long-term commercial success. The following ten winners illustrate how media exposure can translate into sustained financial opportunity.
Ant and Dec are among the UK’s highest-earning television presenters, with a combined fortune widely estimated in excess of £60 million, built through long-term ITV contracts, production deals, endorsements and ownership stakes in their media projects.
1) Harry Redknapp — Estimated £14–15 million
Harry Redknapp, winner in 2018, was already a widely respected football manager before entering the jungle. His long career in the Premier League with clubs such as West Ham, Tottenham Hotspur and Portsmouth brought both status and earning power. The win showcased Redknapp’s warmth and humour to a wider audience, increasing his value as a public figure. Since the show, he has expanded into television presenting, endorsements, speaking engagements and book deals, demonstrating how legacy reputation plus mass-audience relatability can create multi-stream income longevity.
Harry RedKnapp
2) Stacey Solomon — Estimated £5–6 million
Stacey Solomon first came to national attention on The X Factor, but her I’m a Celeb win in 2010 cemented her appeal as a relatable and charismatic personality. She has since transitioned expertly into broadcasting, home lifestyle content, bestselling-writing and product partnerships. Her business value lies in trust and authenticity; brands see her as a figure who can translate presence into purchasing behaviour. Solomon demonstrates how audience connection can be a durable commercial asset.
Stacey Solomon
3) Carl Fogarty — Estimated £4–5 million
Superbike legend Carl Fogarty won the 2014 series. Already a decorated motorsport figure, Fogarty’s wealth initially came from his sporting achievements and sponsorships. His victory on the show introduced him to a new demographic, broadening his public recognition beyond motorsport fans. He has since continued in ambassador roles, appearances, and entrepreneurial ventures tied to motorsport, fitness and lifestyle branding.
Carl Fogarty
4) Giovanna Fletcher — Estimated £3–4 million
Giovanna Fletcher, crowned Queen of the Castle in 2020, is a presenter, author and podcaster. Her parenting podcast and books already gave her cultural influence before entering the show, but the victory significantly strengthened her profile across mainstream audiences. Fletcher’s financial success is rooted in diversified income: publishing, touring, brand partnerships and digital content. She is an example of how platform storytelling becomes a monetisable brand ecosystem.
Giovanna Fletcher
5) Dougie Poynter — Estimated £3–4 million
McFly bassist Dougie Poynter won the 2011 series. His net worth stems mainly from success in music, touring revenue and creative collaborations. The I’m a Celeb win repositioned him not just as a musician but as a personality with independent value. Poynter has since worked in fashion, environmental advocacy and book publishing, showing how cultural currency can diversify into intellectual property and long-tail brand value.
Dougie Poynter
6) Jill Scott — Estimated £4 million
Former England footballer Jill Scott won in 2022 after retiring from her sporting career. A UEFA Women’s Euro champion and respected leader on and off the pitch, Scott’s wealth comes from professional football, punditry, ambassador roles and commercial partnerships. Her victory amplified her already strong leadership persona, positioning her for long-term broadcast and public-speaking opportunities—fields where trust and credibility translate into sustainable revenue.
Jill Scott
7) Georgia “Toff” Toffolo — Estimated £1.5–2 million
Georgia Toffolo won in 2017 and leveraged her warm on-screen persona into television presenting, influencer partnerships and brand collaborations. She has also entered literary publishing and political commentary media spaces. Toffolo’s success illustrates how reality TV visibility can evolve into multi-market appeal when an individual controls narrative and brand positioning with consistency.
Georgia Toffolo
8) Vicky Pattison — Estimated £2 million
Vicky Pattison’s win in 2015 marked a turning point from Geordie Shore fame to broader mainstream respect. Since then, she has built a strong presence in broadcasting, authorship and lifestyle branding. Her commercial strength lies in reinvention: proving that public perception can be reshaped strategically through thoughtful media choices, disciplined storytelling and selective commercial partnerships.
Vicky Pattison
9) Scarlett Moffatt — Estimated £1–1.5 million
Scarlett Moffatt’s 2016 win took her from reality television participant to nationally recognised presenter. She subsequently hosted major entertainment programmes and became a familiar broadcast personality. Much of her financial growth stems from television contracts, sponsored partnerships and her strong regional relatability—a reminder that authenticity can outperform polish when it comes to brand resonance.
Scarlett Moffat
10) Joe Swash — Estimated £1.5–2 million
Joe Swash, winner in 2008, used the momentum of the show to transition into a long and steady television presenting career. His presence on daytime TV, family-focused programming and entertainment specials has ensured a stable earnings pathway. Swash’s brand success is built on approachability, continuity and trust—an increasingly valuable combination for broadcasters seeking reliable viewer connection.
Closing Insight: The Value Is in the Aftermath
The winners who retain or grow wealth after the show are those who understand platform leverage. The jungle crown is not the financial asset; the audience relationship is. From footballers to broadcasters to musicians, each of these winners demonstrates that visibility is only the beginning. The true commercial lesson is how one chooses to build from it.
