Why Most CEOs Waste Their Mornings (And What the Top 1% Do Instead)

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Published June 5, 2025 4:07 AM PDT

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Most CEOs start their day wrong. They check email, sit in meetings, and react to noise. By 10 a.m., their time is gone, and nothing important is finished.

That’s not how top CEOs succeed.

They use their mornings for focus, decision-making, and repeatable routines. Not self-help. Not inbox zero. Just systems that work.

These are the morning habits of CEOs who consistently perform at the highest level.

 

How Top CEOs Start Their Day

  1. Wake Up Early

Most high-performing CEOs start before 6 a.m. Not because it’s trendy, but because it’s quiet and useful.

  • Tim Cook (Apple): 3:45 a.m.
  • Bob Iger (Disney): 4:30 a.m.
  • Jack Dorsey (Block): 5:00 a.m.

Early mornings mean fewer distractions and more control.

  1. Exercise

They move first, not last. It’s short, consistent, and baked into the routine.

  • Tim Cook lifts weights
  • Mark Zuckerberg does MMA
  • Richard Branson swims or cycles

Don’t overthink it. Move for 30–45 minutes.

  1. Eat a Real Breakfast

No green juice clichés. Just balanced meals with protein and carbs.

  • Jim VandeHei (Axios): egg whites, avocado, toast
  • Oprah Winfrey: whole grains, fruit, and protein

Breakfast sets the base. It doesn’t need to be perfect—just consistent.

  1. Do the Hard Thing First

Top CEOs start with something that moves the business forward. Not Slack. Not news.

  • Jeff Bezos avoids early meetings to think
  • Jack Dorsey starts with meditation and goal setting

Pick one high-leverage task and start there. Every day.

  1. Avoid Inputs

They don’t check their phones first. They don’t open email. They don’t scroll.

  • Bob Iger reads before anyone interrupts
  • Jim VandeHei blocks notifications until he’s done thinking

The fewer inputs, the better your output.

  1. Plan the Day on Paper

It’s simple: write down what matters. Cross it off when you finish.

  • Kenneth Chenault (AmEx) lists three tasks to complete
  • Others use notebooks, not apps

Don’t let your calendar or inbox decide your day.

 

Build Your Own Morning Routine (Without Copying Billionaires)

You don’t need to get up at 4 a.m. You just need to stop wasting the first two hours of your day.

Start here:

  1. Wake up 30 minutes earlier than usual
  2. Pick one thing that moves your business forward
  3. Move your body for 10–15 minutes
  4. Write down three priorities for the day
  5. Don’t open email until your first task is done

Do that for a week. Then decide what needs adjusting. Don’t copy someone else’s routine. Build one that fits your energy, not your ego.

Final Thought

You don’t need a cold plunge or a 12-step ritual. You need a morning routine that actually helps you work. That’s how top CEOs succeed.

Start earlier. Think deeper. Do less—but do it on purpose.

Click for more no-nonsense leadership 

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    By Angus McFadden June 5, 2025

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