It takes a lot of planning and effort to run a successful Heating and Air Conditioning (HVAC) company, as the industry is highly competitive. One way to stand out from the competition is by competitively marketing your business to capitalise on the local market. Here are five efficient ways to market your HVAC business and grow your market share.
1. Go mobile
Adopting the latest trends and technologies in your marketing campaigns is the smartest way to refine your HVAC Marketing Strategy. The digital landscape is rapidly evolving, and today’s consumers are increasingly using mobile apps to find services near them. You stand to lose out from this high-value traffic source if you do not create your mobile app or list your services with a top-ranking home service app. You also need to make your website mobile-friendly, since most of your potential clients use their mobile devices to seek help or find answers to their HVAC problems.
2. Localise your marketing
As a service business, you are limited to the area you can serve, and you need to capitalise on local traffic. Make it your primary objective to rank high in local listings by optimising your SEO and PPC campaigns for those neighbourhoods you serve. This will get you more quality leads and help to grow your business rapidly.
3. Attract reviews and use them wisely
Higher consumer expectations have led to a transformation of the customer’s journey, and you need to prove you are worthy of their time from the start. Online customer reviews are an excellent way to show potential customers what they can expect when they request your services.
4. Optimise for voice search
Voice search is changing how you should optimise for search engine optimisation (SEO). You should think beyond text search and start tapping into this widespread trend that has changed internet interactions. Voice assistants are the future, and the earlier you tailor your marketing to factor in this trend, the more you will have a solid market presence. One of the best ways to do this is to create online ads and SEO content using long-form keywords. Here are other ways to optimise for voice search:
- Focus on local SEO
- Use conversational language
- Answer the questions of ‘ What,’ ‘Who,’ ‘How,’ and ‘Where’
- Find key questions to optimise for
- Optimise for traditional search traffic
5. Have an active referral programme and special offers
A referral programme and special offers are an excellent way to give your loyal customers an extra reason to stay. Keep your marketing focused on retaining long-term clients through special offers and build brand loyalty. This should be complemented by an active referral programme that will make your customers trustworthy ambassadors of your business.
To be a leading HVAC business, you need a rigorous marketing campaign. These tips will help you develop an HVAC marketing strategy that will help you stay on top of your game in a highly competitive sector.