Intellectual property exists in many industries, if not in every one, and fashion is no exception. Each brand is built not only on clothes and accessories, but on its name, by which customers recognize it again and again. Apart from that, the distinctive look and feel of a product or even a retail space can […]
Ideas are what drive innovation, so when someone comes along and steals your business’ intellectual property, there are potentially long-lasting repercussions for your business’ future.
Of all the decisions that need to be made when establishing a business, choosing a name is among the hardest and most important. Businesses are rightly protective of their chosen name, often having worked hard to find one that makes them easily identifiable and sets them apart from competitors. Trademarks exist for precisely that reason […]
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