1. Print front and back This might seem like the simplest and most obvious solution, but many people don’t consider it a method for reducing the costs of printing. In truth, this isn’t applicable for every situation - if you’re printing documents for high-profile clients or in a situation where you want things to look […]
Whether it’s cold-calling a client who had shown interest in your product or simply making a follow-up call to a client who just purchased your services, one thing is for sure. Calling customers on the phone can sometimes be nerve-racking, and any sales or marketing rep can attest to it. However, it becomes easier if […]
Optimising B2B landing pages is a strategic process that can bring a whole host of benefits to your business. One of these benefits, and perhaps one of the most fruitful, is the opportunity to boost lead generation. So, without further ado, here are 5 tips for optimising your landing pages to generate more leads. 1. Make […]
Following two years of economic turmoil triggered by the pandemic, many companies would have thought the worst was behind them. Yet 2022 has thrown a new wave of challenges which undermines the productivity, growth, and ultimately, survival of UK firms. With inflation rising up to 9% - a 39-year high and recent figures displaying that […]
In 2015, 196 countries reached the Paris agreement to limit global warming to 1.5C. To achieve that requires Net Zero to be reached by 2050 and a 45% reduction in greenhouse gases compared to 2010 levels by 2030. There are margins of error in the science, but it’s clear that the sooner the economy can […]
Are you looking to make better business decisions? Whether you are just getting started with your first business venture or you have experience under your belt but feel that your decision-making could be improved, you will find that there are a few strategies that you can use that will help you to start making better […]
Marian Evans, Business & Career Coach and Founder of Elevate BC, shares her essential tips for successful women. It’s no secret that getting ahead takes effort and focus. To an extent, success is proportionate to your contribution, as when we put a lot of energy into anything, something must give. Even for those with incredible […]
Searches around “packaging for small businesses” have risen by 496% according to Google, so it’s clear that business owners are wanting to improve the packaging they use for their products. You’ll often hear: “It’s what's inside that counts.” But, with packaging, what’s on the outside can be just as important. If you need convincing, here […]
Most of us aren't comfortable with uncertainty - we're hardwired to dislike it. According to research, people experience more feelings of stress when faced with an uncertain outcome than they do when they're confident of a negative outcome. As soon as we're unsure what comes next, our instinct is to restore a feeling of certainty as […]
To some, it may seem that metaverse is a new buzzword. Organisations from all sectors have rushed to announce new virtual offerings, from Prada’s virtual winter sports line to Disney’s announcing that the metaverse is 'top of mind'. While the metaverse can be a valuable tool for engaging customers and opening up new revenue streams, […]
Your business is likely to be going through continuous change as companies grapple with shifting consumer habits, new technologies and digital disruption. As a CEO, you are likely to have to lead your team through digital transformation. You may need to transform one or more departments. Perhaps you have to change business operations at a […]
There’s growing pressure to: pursue a more sustainable path find new partners to help overcome supply chain disruptions ease economic anxiety stemming from rising inflation demonstrate social justice through better DEI policies and practices adapt to rapidly changing customer preferences favouring brands that act responsibly As leaders CEOs must make sense of the world, using […]
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