Kylie Jenner's Business Struggles: Is Kylie Cosmetics Failing?

February 24, 2025
Kylie Jenner's Business Struggles: Is Kylie Cosmetics Failing? Kylie Jenner has been one of the most well-known names in the beauty and fashion industries. From building Kylie Cosmetics into a billion-dollar brand to expanding her business empire with clothing lines and alcohol ventures, her journey has been watched closely by the world. However, recent figures […]
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How a Rebrand Can Boost the Bottom Line – Without Starting From Scratch

April 30, 2021
While a rebrand represents a major change in strategy, the best rebrands can target new customers while retaining the loyalty of old ones.
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UKIP Vs the Premier League: When Brands Go Wrong

April 18, 2018
It’s a brand’s worst nightmare. You’ve spent thousands – if not millions – of pounds creating your company image and cultivating your reputation. Only for a random, and unforeseen, brush with an unsavoury person or organisation to leave your carefully curated public identity and persona lying in tatters, or at the very least, seriously damaged. […]
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