It’s still too early to say what shape the recovery will be, but what is emerging from the fog of the pandemic/recession mash-up are ambitious brands moving beyond the virtue-signalling of “we’re all in this together” to begin positioning for a post-COVID world. In doing so, they’re placing bets on what our lives will look and feel like in the future.
By Louisa Rochford In 2017, a new billionaire was reported every 2 days and the total number of billionaires in the world rose to 2,754. 67% of that figure are self-made, including none other than Jeff Bezos, who has amassed a staggering $150 billion net worth—hardly something to underestimate. He has become a global […]
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