The food business is an exciting field but one that is also extremely competitive. It is challenging for small start-ups to attempt to compete in crowded markets. Though product quality is critical, it is branding that usually defines long-term achievement. A strong brand helps build confidence, get noticed and earn repeat business. Branding impacts every […]
Organizational culture serves as the invisible tapestry woven into the fabric of every successful company, influencing employee behaviour, decision-making, and overall company dynamics.
There are a number of different ways to run a business, and it takes a careful balance of different factors. Do you lead with your personality? Your sense of management? Honesty and humility, or being brash and bold? Lead with conscientiousness and care, or push the envelope unabashedly for the new and innovative? Whatever your […]
Looking after and influencing your workforce no matter the size of your organisation is a challenging task. Gaining employee engagement and commitment to company goals requires a strong ability to influence and persuade to effectively motivate your workforce. Simon de Cintra, presentation coach and author of ‘Unlock Your Business Voice - How to Speak As […]
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