Corporations apologise a lot nowadays. But they aren’t always sorry. Social media is the main driver behind this behaviour.
We are squarely in the age of ‘wokeness’ - the state of being aware and motivated by problematic norms, systemic injustices and the overall status quo.
Jonathan Kenyon, Founder & ECD at Vault49, looks into some of the most iconic brands in the world and how they can either flounder or flourish. Iconic brands tap into something deeper than the feelings people usually have for…
The marketing guru, who came up with the Pepsi challenge, discusses how social media has shifted the power from the producers to the customers.