5 of the Worst Corporate Apologies You Shouldn’t Copy
Corporations apologise a lot nowadays. But they aren’t always sorry. Social media is the main driver behind this behaviour.
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Pepsi
Nike Vs Pepsi: 10 Growth Lessons to Learn from Epic Gambles
We are squarely in the age of ‘wokeness’ - the state of being aware and motivated by problematic norms, systemic injustices and the overall status quo.
Innovating Icons: How Brands Can Maintain the Love
Jonathan Kenyon, Founder & ECD at Vault49, looks into some of the most iconic brands in the world and how they can either flounder or flourish.
Iconic brands tap into something deeper than the feelings people usually have for…
Former Apple and Pepsi CEO: Great Marketers Do This
The marketing guru, who came up with the Pepsi challenge, discusses how social media has shifted the power from the producers to the customers.
